Man in a suit overlooking a Swiss alpine lake at sunset

Switzerland · Los Angeles · Since 2007

Connecting brands
with their audience.

Brand strategy, corporate communication and content production for masters of excellence in watchmaking, fashion and tourism.

What we do
Switzerland · Los Angeles Scroll

Bespoke

adj. Made to the customer's specifications.
In use since 1755.

No solution fits two brands. Every strategy, every campaign, every piece of content is built for one client and one moment.

Six disciplines.
One direction.

Everything a brand needs to move from intent to market — under one roof, with one point of view.

  1. 01

    Branding

    Position, identity and message — then the marketing mix that carries them consistently across every touchpoint. A brand is what a company owns. Branding is how the world comes to know it.

  2. 02

    Corporate communication

    One considered voice for leadership, media, partners and internal teams. Executive messaging, media relations, PR, sponsoring strategy and partnerships — aligned to one clear direction.

  3. 03

    Go to market

    From market intent to a launch people can actually meet. Channel strategy, omnichannel experience, digital execution and e‑commerce — with nothing lost between markets.

  4. 04

    Retail performance

    The last meter of luxury. Customers decide online and confirm in store — we make sure the experience on the floor matches the strategy at headquarters. Presentation, merchandising, staff knowledge, brand image. Nothing lost.

  5. 05

    Content production

    Shoots, editorials, film and product placement — from concept and storyboard through art direction and styling to final delivery. Twenty years of productions between Switzerland and Los Angeles.

  6. 06

    Publishing

    The agency's own titles — Swiss Made Magazine / DELUXE and Passport to Swiss Made Watches. Sixty-one editions in English and Chinese, over 1.5 million copies, archived in the Swiss National Library.

Luxury flat-lay with leather book, camera and watch
‘A brand is what a company owns. Branding is how the world comes to know it.’

From Old English fire — the mark that shows who made the goods.

Beside the people who lead the brand.

Step one

Vision

Understand where the brand stands and where it needs to go.

Step two

Strategy

Define the path — positioning, audience, channels, timing.

Step three

Actionable plan

Turn strategy into a concrete roadmap with deliverables and deadlines.

Step four

Aligned tools

Execute with the right mix of media, production and distribution.

Promoting Swiss excellence since 2007.

  • 61 editions published
  • 1.5M+ copies distributed worldwide
  • EN + 中文 bilingual since launch

Archived at the Swiss National Library, Bern.
Swiss Made Magazine · Passport to Swiss Made Watches

Swiss Made DELUXE magazine cover mockup Passport to Swiss Made Watches book mockup

Swiss Made DELUXE ISSN 1664-7335 (print) · 1664-7343 (online) · Passport to Swiss Made Watches ISSN 2504-2211

Masters of excellence
across disciplines.

Watchmaking · Fashion · Crystal · Jewellery · Tourism · Hospitality

Audemars Piguet
Rolex
Cartier
Chopard
Breguet
Blancpain
Vacheron Constantin
Jaeger-LeCoultre
Longines
Tudor
Gucci
Jaquet Droz
Rado
Ebel
Alpina

Start a
conversation.

Whether it's a new brand, a market launch, or a production between continents — the right conversation is the first step.

Get in touch Production: bespokeproductionagency.com
Vintage car by a lakeside villa in southern Switzerland